Monday, June 4, 2007

they used to say ma'am and yes sir

There's this Sears commercial that always comes on during the soaps (yeah, I watch them sometimes, shut up) with this song that sounds like a band who are pretending to be Spoon. It's funny, I don't usually think of Spoon as a terribly original band, but they're more original than these people who are hacking off of them shamelessly, down to Britt Daniel's vocal quirks. Anyways, I googled around and apparently the band is called The 88 and the song is called Coming Home. Apparently there have been Sears commercials recently featuring ELO and Stephen Malkmus and the Jicks as well. Seems like this trend towards more musicians letting their music be used in commercials is still on the rise. I wouldn't be surprised if Spoon would have allowed one of their songs to be used in that commercial, which makes it seem dumber that Sears used ersatz Spoon. But I guess they have their reasons. Maybe it's just that Spoon don't have a lot of songs with the word "home" in them. But they do have "Fitted Shirt."

2 comments:

karen said...

i noticed the elo commercial but the jicks was news to me.

it's weird to think that ad agency types listen to the same music you do. i don't think i have many illusions left about belonging to a special indie-rock-listening elite, but it's a somewhat rude awakening to think that the ad schmoes i like to look down upon in some ways know all about a bunch of the same bands i do.

Susan said...

Sometimes those ad agency people probably like that sort of music, but sometimes they probably just hire some kind of consultant type person. Though who knows, maybe there are publicists and agents that are actively seeking these sorts of deals for bands...it's one of those things, you never know what's going on behind the scenes, though I for one am curious.